WynnBET, the casino and sports betting app from Wynn Resorts, was granted approval from the Sports Wagering Committee of the Tennessee Education Lottery Corporation’s Board of Directors to launch its mobile sportsbook in Tennessee.
Tennessee is the sixth state where WynnBET has launched. The app is available to download anywhere in the state on Apple and Android devices.
The marketing partnership between WynnBET and the Memphis Grizzlies begins with fan-facing activities which include the debut of the WynnBET touring vehicle, a customized mobile experience that tours the country hosting exclusive events and special appearances.
WynnBET and the Grizzlies will focus on a digital-first approach, with the app’s integrations across a variety of digital and broadcast programs from the Grizzlies and the Grind City Media, an on-demand media platform and digital content studio. In addition, WynnBET and the Grizzlies will be working together on cross-promotional campaigns insupport of the Grizzlies’ digital footprint, including web, social media, and mobile applications.