Caesars Entertainment together with its exclusive sports betting partner William Hill US recently signed their first sponsorship with NFL franchise Indianapolis Colts.
The announcement was made almost one month after Caesars revealed its “historic acquisition” which involved the purchase of William Hill for $3.78 billion.
The partnership is meant to highlight a new unified way for Caesars, William Hill and the Colts to engage with sports fans throughout the 2020 football season in Indiana.
“In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities,” Roger VanDersnick, Colts chief sales and marketing officer, said.
“This partnership with Caesars Entertainment and William Hill will help us better connect with Colt fans everywhere as we navigate this very unique season in 2020 and offer a great fan experience well into the future,” he added
As per the agreement, the Caesars Rewards customer loyalty program will organize a free-to-play ‘Pick 6 Predictor’ game on the Colts Mobile App. The Pick 6 Predictor creates a chain of questions that fans use to predict the outcome of upcoming games.
“Our company has deep roots in Indiana,” Chris Holdren, co-president of sports and online gaming for Caesars Entertainment, said.
“This expanded partnership with William Hill and our long relationship with the Indianapolis Colts deepens our strong ties within the community. Combined, both will provide an exciting entertainment experience—on gamedays and beyond,” he added.
While awaiting regulatory approval, the Caesars Indiana mobile sports betting app, ‘Caesars Sports Book by William Hill,’ will also be included into the Colt’s media and marketing efforts.
“this latest partnership between William Hill, Caesars Entertainment and the Indianapolis Colts brings together three industry leaders that are reshaping the way fans engage with sports during unprecedented times,” Sharon Otterman, William Hill chief marketing officer, said.
“We’re excited to be revolutionizing the way fans connect with their hometown team in Indianapolis and look forward to all that’s in store for this football season,” she added.