London-based bookmaker William Hill just launched sports betting operations in Michigan at Turtle Creek Casino and Hotel in Williamsburg and at Leelanau Sands Casino.
The launch was made possible through its partnership with the Grand Traverse Band of Ottawa and Chippewa Indians, who operate the said casinos. The partnership between William Hill and the Grand Traverse Band was agreed back in February.
“This is an exciting way to start the NFL season, and we know the Onyx Sports Book by William Hill will be the new game-day location for sports fans in Northern Michigan,” Michael Schrader, Grand Traverse Resort and Casinos chief executive, said.
“We are excited to align with William Hill, the leading sports betting company in the US. They are the best in the business, and that’s always what we strive to give our guests. We have an excellent, trained staff to assist customers with getting their bets down. We want to provide the best destination for sports betting in the state, and with William Hill as our partner, that’s a bet we’re happy to take,” he added.
Meanwhile Dan Shapiro, William Hill vice president of strategy and business development commented, saying:
“Today’s grand opening at Turtle Creek Casino officially marks the 13th state where William Hill now offers sports betting. This is just the beginning of our partnership with the Grand Traverse Band of Ottawa and Chippewa Indians, with plans to launch mobile sports betting and iCasino gaming throughout Michigan as soon as permitted.”