London-based bookmaker William Hill has always insisted on its commitment to responsible gaming year-round. So it’s no surprise that the sportsbook operator launched a campaign during the US’ ‘Problem Gambling Awareness Month’ aiming to showcase tools that empower customers to make informed and responsible decisions.
The campaign is spearheaded by the National Council on Problem Gambling and is now on its nineteenth year. It aims to leverage the backdrop of March Madness and help raise awareness and encourage action for those with gambling addictions.
William Hill has created new training tools for its employees and has worked hard to increase the visibility of its responsible gaming messaging at all sportsbook and online channels.
Responsible gaming messages appear on all betting kiosks nationwide all through the month of March, and all betting tickets at William Hill sportsbooks include the company’s ‘Always Bet Responsibly. Play by the Book’ logo, together with the number for a local gambling helpline.
“March is a great time of year to bring awareness to the issue of problem gambling,” Joe Asher, William Hill US CEO, said. “Our goal is to educate new and existing customers about how to identify problem gambling and the resources that are available to help them and their families.
“Sports betting should always be about fun and entertainment, and we’re taking the extra steps in our communications and our products to ensure that we always put protecting our customers first,” he added.