Premium B2B provider TVBET continues to expand its reach in Africa with the announcement of its strategic partnership with LionsBet. This new collaboration is part of the provider’s growth strategy across the continent and marks a significant step towards its plans on gaining a strong foothold in Africa. This is a mutually beneficial deal for both companies and is aimed at diversifying LionBet’s portfolio an ensuring a wider reach of TVBET’s contents.
TVBet currently delivers its livestreaming products to over 170 partners around the world. With this deal, TVBET’s top-notch TV games will be made available in LionsBet’s services range. In return, LionsBet will be able to access all the 12 certified games from TVBET’s award-winning games portfolio.
“We wanted something unique and powerful. We did plenty of detailed research in the market, competition looked almost the same in Nigeria and Zambia. This is where we felt very sure that TVBET live games will do the job for us,” Akram Bacha, LionsBet director, said.
“2020 taught us a lot of things in this industry, especially in African markets. Punters made a big shift towards online betting. Live sessions and duration increased a lot, TVBET Live Games came to fulfill our product and satisfy our customer base. It was a very easy integration as our CTO informed me and the team was very helpful and friendly. We are keen that TVBET will maintain its professionalism towards the business, and together we can achieve several peaks,” he added.
With this collaboration, the two companies will be able to strengthen their positions in the African continent even further and reach more players. Furthermore, TVBET and LionsBet clients will have special jackpots and bonuses.