May 12, 2021

Sportradar sign agreement to acquire InteractSport

Sportradar sign agreement to acquire InteractSport

Sports data and media content leader Sportradar has just signed a definitive agreement acquiring cricket-focused sorts data and technology provider InteractSport.

The financial terms of the agreement were not revealed but Sportradar explained it plans on completing the deal before the end of the second quarter, subject to regulatory approvals.

InteractSport’s range of solutions boasts of a suite of digital sports management platforms with competition management capabilities, electronic scoring, registration management and fan-friendly web and mobile apps.

The provider also provides a data collection tool for cricket and an automated live streaming and in-game production and management solution for cricket called ‘FrogBox.’

InteractSport is currently working together with major cricket institutions such as Cricket Australia and the England and Wales Cricket Board, in addition to other established organizations such as Football Australia and Netball Australia.

According to Sportradar, combining its commercialization and distribution framework with InteractSport’s products, content creation capabilities and subject matter expertise will lead to significant growth within regional and global markets for its customers.

“This acquisition provides Sportradar with the opportunity to widen its data and content offering,” Carsten Koerl, Sportradar Group chief executive, said.

“With cricket being one of the most popular sports in the world, we see this as a growth opportunity for the company, especially given the significance of the sport in the Asian region,” he added.

“InteractSport has always been driven by innovation and delivering cutting edge solutions that benefit sports organizations and their fans,” Sam Taylor, InteractSport chief executive, said.

“Aligning with Sportradar is a natural step in achieving our company vision—it enables us to scale our operation to develop exciting new products, reach new markets and deliver even greater benefit to our current and future customers,” he added.

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