Afflika, SoftSwiss’ affiliate marketing platform, has launched its new service exclusively designed for sportsbooks.
The new service, according to the developer, builds on the existing online casino package. It was created in response to an increasing number of gaming operators expanding their services to include betting.
The module comes with an upgraded API which allows raw data collection on a number of player activities within sportsbooks solutins from iGaming brands.
Besides player activities like visits, registrations and first deposits, Afflika now also offers collection of multiple data points on sports betting activities like wins, bets, cancelled bets, GGR, and bonuses.
“We’re excited to be launching this new module for the sports betting industry and therefore expanding our services to more exciting new projects,” Anastasia Borovaya, Afflika product owner at SoftSwiss, said.
“The sports betting industry is developing at an exceptionally rapid pace. More and more of our customers who operate online casinos are expanding by establishing sportsbook solutions.
“We couldn’t stand aside, therefore we decided to offer our current and future clients a new option that expands opportunities and helps to increase their efficiency,” she added.
Major improvements have also been made to the commission constructor for CPA and RevShare deals within sportsbook projects.