Sports betting platform Simplebet announced this week that it was able to reach a multi-year agreement with Major League Basebell (MLB). Under this deal, the former becomes an Official Odds Provider for its free-to-play Rally app starting with the 2021 season.
Simplebet is a B2B technology company that uses data to develop the future operating system of in-play betting and fan engagement. It will authorize its technology to power Rally’s in-play fan experience, further improving the app’s in-game predictions. This allows players to make picks around Micro-Markets such as every at-bat.
The partnership will incorporate Simplebet’s proprietary Micro-Markets pricing engine, which puts together automated market mechanics of a betting market (namely creation, repricing, suspension, and resulting) and odds for each possible outcome of a respective occurrence, into the app’s function.
MLB Rally, released by BetMGM, is a real-time game where users 21 years old and above can make live predictions, earn points, and move up the leaderboard competing for daily prizes like cash, merch, and more.
Simplebet’s groundbreaking technology will significantly improve MLB’s ability to provide predictions across every plate appearance for every MLB game this coming season.
“We’re excited to be partnering with MLB to power its Rally app as the game provides the perfect platform to showcase the capabilities of Micro-Market predictions,” Chris Bevilacqua, Simplebet CEO and Co-founder, said.
“Every at-bat presents a unique opportunity to generate fan engagement and drive longer watch times, which is beneficial for operators, media partners and fans alike,” he added.
“Simplebet’s technology will take Rally’s live, in-game prediction experience to the next level. Having them as an Official Odds Provider will help us bring new engaging features to Rally fans for the upcoming 2021 season and beyond,” Kenny Gersh, Executive Vice President, Business Development at MLB, said.