Fantasy sports and sports betting provider Scout Gaming has just signed an agreement with AB Trav and Galopp (ATG), Sweden’s Horse Racing Totalizator Board, and largest gaming operator by turnover.
Both companies have agreed to launch Scout Gaming’s DFS product on ATG.se together, with a soft launch targeted at the second quarter of 2021. This will be followed up with a wider marketing push by the third quarter, just in time for the start of the English Premier League as well as other major European sports leagues.
“I’m very excited to have the privilege of launching our fantasy sports product on ATG.se, thus reaching a wider potential player base than ever before. ATG has in a short time proven to be very agile in its expansion into new products, therefore not a surprise when they now are first to seize the opportunity of being early mover in a fast-expanding trend within fantasy sports,” Joakim Renman, Scout Gaming’s COO, said.
“We try to constantly offer our customers exciting new experiences and are keen to add fantasy sports as, aw what we hope will be, a key vertical offering for ATG moving forward. We have watched this game format grow in popularity around the world and believe that Swedish customers will also appreciate this exciting product,” Christian Erlandsson, ATG’s Head of Sports Betting, said.
“With our almost 50-year legacy of offering pool games and recent expansion into sports betting, we believe that we have primed for a successful rollout of daily fantasy sports to the Swedish sports audience,” he added.