December 16, 2020

Scientific Games extends partnership with ReelPlay after securing Infinity Reels licence

Scientific Games extends partnership with ReelPlay after securing Infinity Reels licence

Contents List

Scientific Games has just extended its ongoing partnership with Sydney-based slots developer ReelPlay. This move comes after Scientific Games was granted a license for the application of the studio’s Infinity Reels mechanic.

Book of Ultimate Infinity is the first game to feature the Infinity Reels mechanic. In the game, each winning spin offers players the chance to add multiple expanding reels with a progressive multiplier.

The games will be rolled out across Scientific Games’ OpenGaming network across Europe, the UK, and Canada. New Jersey is scheduled to follow at a later time.

“Proudly first to market with innovative and inspirational concepts, ReelPlay have only just scratched the surface of what is possible with Infinity Reels,” David Johnson, CCO at ReelPlay, said.

“ReelPlay expect this latest deal to unlock a world of new potential for all involved; the support of a respected industry name such as Scientific Games provides a huge opportunity for the brand to grow. With a number of Infinity Reels games in flight with multiple partners, we look forward to seeing how the Scientific Games studios further develop the brand and for what more we can achieve together through our collaboration,” he added.

Partnership Extension

The extension of this partnership increases Scientific Games’ support of the Infinity Reels brand, having previously provided assistance in the development of the El Dorado Infinity Reels.

“Having worked closely with ReelPlay throughout the development of El Dorado, we immediately recognized the potential of Infinity Reels and ardently believe it will have a big impact in the iGaming industry,” Rob Procter, content director of digital at Scientific Games, said.

“As the first product of our licensing deal, Book of Ultimate Infinity demonstrates the value of our partnership and is a testament to the level of innovation we strive for with our proprietary products. The game will, no doubt, be a big success and we’re looking forward to expanding our Infinity Reels collection with even more quality titles in the future,” he added.

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