Gambling operator Scientific Games has just signed to extend its instant win supply deal with Nederlandse Loterij, the national lottery of Netherlands.
The agreement, which will run for four years, includes an option to extend by another four years, will have Scientific Games Enhanced Partnership (SGEP) management program provide the lottery with games.
As per Scientific Games, the SGEP generated over 25% growth in the Lottery’s scratch card retail sales during the last contract period, which went on from 2015 to 2019.
Scientific Games has been supplying Nederlandse Loterij and its legacy companies with scratch cards since 1994. It then moved on to the SGEP program in 2010.
SGEP uses data analytics and insights to manage all aspects of the instant games product range including manufacturing, game design, warehousing, inside sales, distribution, and retailer programs.
“After a decade of work refining our successful partnership, we are pleased to continue our collaboration with Scientific Games,” Raffaele Fiorini, Nederlandse Loterij business director for instant tickets, said.
“While this announcement comes during a challenging global situation, we are confident our ongoing collaboration will continue our responsible growth trajectory of the instant ticket business for Nederlandse Loterij to provide maximum transfers to our beneficiaries,” he added.
Meanwhile John Schulz, senior vice president, lottery instant products for Scientific Games, commented, saying:
“We are honored that Nederlandse Loterij has entrusted Scientific Games with its instant scratch cards business, and we are committed to using our more than 45 years of experience to continue developing its instant product portfolio to responsibly grow sales and profits.”