Online gaming provider Scientific Games has incorporated BlueRibbon’s customizable jackpot solution into its OpenGaming platform.
This new partnership not only strengthens the OpenGaming platform, but it also allows Scientific Games to provider its partners across regulated markets to create bespoke jackpots within games through BlueRibbon’s software.
Kaizen Gaming’s brand Stoiximan was Scientific Games’ first OpenGaming customer to use the marketing tool after this new agreement. The software will be rolled out with all the Company’s customers in the next couple of months.
“The unprecedented global reach that Scientific Games possesses with its OGS platform ensures that this new partnership is hugely significant to us. Integrating our software will open the door to many new opportunities. We’re excited to bring our highly effective solution to even more operators across the globe,” Amir Askarov, Co-Founder and CEO of BlueRibbon, said.
Dimokratis Papadimos, RNG Casino Manager at Kaizen Gaming, commented that it has always been their company’s priority to provide an innovative and wide product range for their customers.
He added that they wanted to include the customizable jackpot software provided by BlueRibbon into their offering. After a smooth incorporation through Scientific Games’ OpenGaming, they were able to produce a campaign that matches their needs and brand identity.
“The initial results demonstrate that we are heading to the right direction, with players appreciating the way in which we’ve delivered an improved user experience,” he said.
“We’re excited to bring BlueRibbon’s innovative marketing and jackpot products to the OGS,” Dylan Slaney, SVP Gaming, Digital at Scientific Games, said.
“Players are constantly looking for something new from their gaming sessions, and by bringing together our gamification technology with BlueRibbon’s software, it’s the perfect match to delivery an exciting new experience. Our philosophy is all about bringing cutting-edge innovation to our leading global network, and this new partnership delivers that promise,” he added.