September 17, 2019

Recently Concluded 2019 Thunder eSports Tour Draws in Large Crowds

Recently Concluded 2019 Thunder eSports Tour Draws in Large Crowds

Manila, Philippines –Fans gathered in full force during Thunder ESports Tour Grand Finals weekend last August 31-September 1 at the SM City North Edsa The Annex Cyberzone.

The Thunder Esports Tour is a nationwide e-sports tournament that attracts aspiring Dota 2, Mobile Legends: Bang Bang (MLBB), and Counterstrike: Global Offensive (CS: GO) players all over the country. It is presented by Coca Cola Philippines’ Thunder Super Soda and organized by MET events.

With a 1 million pesos ($19,130.50) prize pool, The Thunder Esports Tour started at SM CDO Uptown in Cagayan De Oro City, with the next stages organized at SM City Seaside Cebu, and SM City San Fernando Pampanga. Players competed against each other for the chance to compete in the Grand Finals.

Coca Cola’s Foray into The eSports Industry

“Globally, the Company has been on a journey with the eSports stars, athletes, and fans as early as 2010. Coca Cola, at that time, was among the first global brands that supported the non-traditional sport,” Jessie Ericta, Coca Cola Philippines Senior Brand Manager for Thunder Super Soda, shares in an interview with Manila Bulletin.

“The disruption made by this new form of entertainment, which continues to appeal to a growing, diverse and inclusive group of people from all walks of life — showing the changing modern-day consumption behavior of people — is a perfect fit for the Philippines’ only super soda drink, Thunder. Similar to the sport, we recognize how people’s preferences when it comes to their beverage choices have evolved over time. Thunder Super Soda makes sure that we continue to deliver what they want and need — the energy and fuel to win.” she adds.

Justin Kingsu, Coca Cola Philippines Senior IMC Manager explains that “Coca Cola, as a company, has always been at the forefront of innovative communications. We have always sought for new spaces and opportunities where we can continue refreshing people while looking at the way we do our marketing plans and activities differently through brands like Thunder Super Soda.”

Kingsu explains that even though the eSports industry is relatively young,  it has “so much potential seeing the exponential growth of the industry in the Philippines over the last few years.” He added that the past few years have seen the rise of many skilled, talented, and world-class Filipino players. “We’re excited for the future of the eSports industry and look forward to growing together with them.”

The Grand Finals

The Grand Finals showcased two exciting and action-filled matches for Mobile Legends: Bang Bang and Dota 2 featuring some of the most popular MLBB streamers Chixni Dogie and Akosi Dogie, as well as the TNC Predator, All-Filipino professional Dota 2 team, and Thunder Pinoy All-Stars.

The STI-Olympians emerged as the over-all champion in the MLBB category. They took home 130,000 pesos in cash prizes. Bren Esports, the champion for CS: GO, took home 100,000 pesos, and the Sterling Global Dragons, overall champion for the Dota 2 Grand Finals, took home 210,000 pesos.

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