Platform provider Pronet Gaming will be launching its first-ever horse racing solution after signing a partnership with BetMakers Technology Group.
Under this deal, Pronet Gaming’s sportsbook customers will benefit from the deal by gaining access to more than 250,000 races per year from over 20 countries worldwide, including the US, UK, Ireland and Australia.
BetMakers’ racing solution includes lives streaming of up to 2,500 races per week, with bet types ranging from traditional win, place fixed odds markets and pari-mutuels, and popular tote exotics and fixed-odds derivatives.
Operators using Pronet Gaming’s sportsbooks services will also gain from BetMakers’ high-margin SameRaceMultis, where accumulator bets are offered in one race, in addition to expanded racing form and dynamic content supporting the race cards. Greyhound and harness racing are also included.
The inclusion of horse racing strengthens the diversity of Pronet Gaming’s offering, as it continues to expand its reach, especially in emerging markets.
“We look forward to working with the BetMakers team for our entry into the horse racing market by offering an unparalleled global racing product. Here at Pronet, our strategy is to give our clients a world-class product offering and, by partnering with BetMakers, we continue to expose our client base to the best the industry has to offer,” Thomas Molloy, Pronet Gaming Sportsbook and Trading director said.
“BetMakers is pleased that we’ve advanced our integration with Pronet Gaming to the point where we can now launch a world-class racing book across Pronet’s global network of platform clients,” Jake Henson, BetMakers chief operating officer, said.
“The team and the product are first-class and we look forward to assisting them to grow new revenue streams for their clients,” he added.