iGaming content provider Pragmatic Play launches its bingo suite with B2B Gaming platform provider Annexio. This move comes after the two companies agreed to extend their existing distribution deal.
Pragmatic Play, through the Fusion aggregation platform, will be supplying its bingo solution to LottoGo, Annexio’s flagship brand.
The extended agreement, which is headlined by the Bingo Blast title, aims to provide on-the-go and desktop players with an optimized experience. The deal is also founded on the current supply deal of Pragmatic Play’s portfolio.
“With an existing bingo base, we’re excited to be working with Pragmatic Play to grow, develop and evolve our offering. We are sure our players will love the new experience and take advantage of the USPs on the network,” Eddie Barrett, head of gaming at Annexio, said.
Just this month alone, the content provider has also strengthened its collaborations with Kindred Group and Videoslots, after adding its live casino content portfolio to partnerships with both parties.
The supplier also most recently took its slots and live casino products live with online casino operator Casumo through a direct integration. This represents a change to the previous arrangement via a third-party integration.
“Our proven bingo products continue to go from strength to strength and we’re delighted to take our offering live with Annexio,” Claire McDaid, vice president bingo at Pragmatic Play, said.
“Branching out into new verticals has allowed us to expand our reach in new sectors and it’s very exciting to see the appetite existing partners have for our other product lines,” she added.