August 10, 2021

Pragmatic Play expand to Colombia and Spain with extension of Codere deal

Pragmatic Play expand to Colombia and Spain with extension of Codere deal

Leading igaming content provider Pragmatic Play has extended its current partnership with Codere, in a deal which will allow it to enter Colombia and Spain together with the operator.

This deal highlights the strengthening of both parties’ existing relationship, which currently sees the supplier providing games to Codere’s customers in Mexico.

“Pragmatic Play’s slot offering is already enjoyed by our players in Mexico and we’re thrilled to take their content live in two further major markets,” Sarit Adania, Codere casino product manager, said.

“It is an important step for us as our partnership grows and we look forward to bringing amazing gaming experiences to our Spanish and Mexican customers,” he added.

After completing direct integration, Players in Colombia and Spain will be able to enjoy the igaming content provider’s complete slots  offering, including Sweet Bonanaza and Wolf Gold, as well as the recently released Fruit Party 2.

This partnership yet another chance for commercial growth for Pragmatic Play, after continuing to expand its reach in regulated markets around the world.

The Codere deal comes after a number of other distribution deals the firm has signed, alongside the likes of 32Red, Princess Casino, Rahisibet, Luckia, and Coolbet.

“Our relationship with Codere has been strong in Mexico and we’re delighted to expand this further into the key regulated markets of Spain and Colombia,” Bhotesh Maheshwari, Pragmatic Play VP of commercial strategy and operations, said.

“Our products have been very well received by Codere customers and we look forward to enjoying this growing partnership,” he added.

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