Online bookmaker PointsBet has signed a multi-year partnership with Kroenke Sports and Entertainment (KSE). The latter owns the National Hockey League (NHL)’s Colorado Avalanche, the National Basketball Association (NBA)’s Denver Nuggets, the National Lacrosse League (NLL)’s Colorado Mammoth and the Major League Soccer (MLS)’s Colorado Rapids.
Through this deal, PointsBet officially becomes the exclusive gaming partner of the Colorado Avalanche, Denver Nuggets, Colorado Mammoth, as well as the teams’ home arena, Pepsi Center. The exclusive agreement includes the entire gaming category, such as retail and online sports betting, online casino, free-to-play, and daily fantasy sports.
PointsBet has also been named as an official sports betting partner of KSE’s sports media outlets that covers the Rocky Mountain region; Altitude Sports Radio and Altitude TV.
“It was instant from day one there were shaed values between the Kroenke Sports and Entertainment team and PointsBet, with a clear focus for putting our fans and customers first. We’ve long stated that our goal is to become synonymous with Colorado sports betting, and this exclusive partnership with our hometown teams in the Denver Nuggets, Colorado Avalanche and Colorado Mammoth, plus premium entertainment spaces within their playing arena, is a momentous step in that process,” Johnny Aitiken, PointsBet USA CEO, said.