Online gambling software developer Playtech has expanded its presence into the Greek market with the launch of its casino and live casino software together with online gambling operator Novibet.
Under the deal, Novibet will provide casino content via a dedicated tab on its website, while Playtech, on the other hand, will also run localized and branded versions of its live casino offerings.
Initially, the deal will include the Greek market, and there are already plans for Novibet to also release Playtech content both in Great Britain and Italy in the near future.
“We are delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences and we look forward to developing this partnership further as we continue to grow our content offering,” Nikos Olympitis, Novibet general manager, said.
Yori Arami, Playtech commercial director, also commented saying:
“Novibet continue to grow in Greece and across Europe and now its players can enjoy our industry leading casino and live content. Our scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with fast growing companies in fast growing markets.”