December 23, 2021

Playson strengthens presence in Italy with William Hill

Playson strengthens presence in Italy with William Hill

To strengthen their position in the Italian market, online casino software developer Playson has partnered with William Hill through a recent content agreement.

Under the deal, Playson’s games portfolio containing popular titles such as Royal Coins: Hold & Win, Diamond Fortunator: Hold & Win as well as Buffalo Power Megaways, will be integrated with operator’s Italian market offering.

Player Engagement Tools

William Hill’s Italy-facing digital interest will increasingly benefit from Playson’s engagement tools collection, which are integration-free and proven to increase engagement. The variety of promotional tools include jackpots, tournaments, “free spins” and feature trigger.

Playson’s Sales Director Blanka Homor commented on the collaboration, saying they are ‘thrilled’ to work together with one of the industry’s notable operators in William Hill, in a move that they say “solidifies our strong position within the crucial Italian market.”

Homor added that their player reach “continues to grow across Europe and beyond,” after they were able to secure “a range of major commercial deals and new market entries during recent months.”

LatAm Expansion

Playson’s partnership with William Hill comes after the former’s recent partnership with Venezuelan online casino operator Triples earlier this month, as they continue their effort to expand its reach beyond markets in Europe.

The deal with Triples comes after Playson’s recent collaboration with Parley, another operator based in Venezuela, for its digital interest while delivering titles such as Solar Queen Megaways, Royal Coins: Hold & Win, 5 Fortunator, to the Latin American brands’ existing online offers.

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