Casino software developer Playson has signed a partnership with Italian-based platform provider, Blox Limited.
With the agreement, Blox Limited will be allowed to distribute the developer’s hit games such as Buffalo Power: Hold and Win, Zeus: Thunder Reels and the recently released Solar King across its operator network.
As part of the deal, Blox Limited is also allowed to use Playson’s integration-free engagement tools, including Free Spins, Jackpots, and Network Tournaments, which have been proven to increase player retention.
The agreement also expands the Playson’s player reach in Italy’s regulated market, where the company has first established its fast-growing credentials with a string of key operator partnerships.
“We are delighted to join forces with Blox Limited in a move which will help our games continue to be enjoyed by an audience that is constantly expanding in Italy and beyond,” Blanka Homor, Playson sales director, said.
“Our critically acclaimed collection of slots, which is complemented by a world class suite of engagement tools, will undoubtedly be well received by the company’s clients and their players,” she added.
Blox Limited CCO Karl Grech also commented, saying:
“We’ve been very impressed with Playson’s high-quality content offering for a long time now, so it’s great to include the provider in our own plans as we look to execute on an ambitious set of objectives for 2021. We’re excited to introduce the cutting-edge supplier’s games and promotional features to our clients and have no doubt that its catalog will continue to be a hit.”