NFL franchisee Philadelphia Eagles have just signed a new multi-year partnership with Fox Bet, who will soon launch a new studio at the Lincoln Financial Field, the team’s home stadium.
The multi-year deal will include broadcast, digital, and social media advertising on team channels, customized promotions, as well as a “strong branding presence on game days”. Fox Bet messages will also be featured prominently on scoreboard across the stadium.
Fox Bet has also constructed a studio where it will come up with new Eagles-themed content and feature prominent on-air personalities from Fox Sports as well as former Eagles players.
“This new, fully integrated partnership with Fox Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way,” Catherine Carlson, Philadelphia Eagles senior vice president of revenue and strategy, said.
“Every week during the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the biggest on-air Fox Sports personalities and many other surprises along the way,” Carlson explained.
“We look forward to growing our partnership with Fox Bet, an industry leader that continues to expand its footprint in the Philadelphia market,” she added.