Leading aggregator and B2B content provider Pariplay has just signed a deal to supply its portfolio to online gaming platform GAN. This move is consistent with the provider’s aim of putting US expansion as a “priority for us this year.”
Following its debute together with Rush Street Interactive in New Jersey in February, Pariplay will expand its reach in the US market through GAN’s plug and play aggregator platform.
This platform is live in the states of Michigan, New Jersey, and Pennsylvania, where GAN also currently supplies around 20 real money and social US operators with online solutions, including Seneca, Twin River Casino, Borgata, and Penn Interactive. Its platform is also available to operators in Italy.
“Pariplay’s extensive content portfolio provides innovative games that offer maximum entertainment and engagement that appeal to all player types,” Jeff Berman, GAN’s chief commercial officer, said.
“With the addition of Pariplay’s games we will significantly boost our existing offering and provide our partners with premium titles that we are certain slot fans will love,” he added.
Pariplay’s content library currently boasts of over 120 games, with its “top performing” titles including Mystery Fox, Stallion Fortunes, and Dragons of the North.
“Establishig a presence and building our brand in the US market is a priority for us this year,” Christine Lewis, Pariplay CCCO, said.
“The US is growing at an impressive rate with more states currently considering legalizing online gaming and our objective is to be at the forefront of the developments.
“By partnering with GAN, a well-established supplier in the market with leading operator partners, we will get our names in front of a significant audience across numerous states and we are excited about growing our business in the US together,” she added.