Leading aggregator and content provider Pariplay Ltd. has now gone live with UK brand Betfred.
Under the deal, Pariplay makes its debut on the operator’s Games tab to help cement its position in the market.
More games from Pariplay’s extensive portfolio of over 100 slot games will be added in the coming weeks.
“The UK market remains a very important one for us and we are very pleased to have extended our reach there by teaming up with Betfred,” Christine Lewes, Pariplay’s chief commercial officer, said.
“The games we have selected to kick off our relationship are proven performers and I’m confident they and the others we have in our portfolio will go down well with their players,” she added.
Betfred’s head of eGaming Andy Horn also commented, saying:
“Pariplay’s slots are a great addition to our portfolio and we’re looking forward to making them available to our Games customers. We have an evolving cooperation with Pariplay and are excited about the opportunities it is set to bring in the near future.”
Betfred is known as the UK’s larget independent betting brand operating across multiple channels including mobile, retail and online with more than 1,500 stores across the UK.