International betting and tech company Parimatch has signed a partnership with Italian Serie A football club, Juventus FC.
The operator plans on expanding its international profile even more by associating itself with one of the world’s biggest football teams. According to Parimatch, the partners will collaborate closely to create new entertainment experiences for their fans.
Parimatch will not gain any presence in Italy with this deal due to the blanket gambling advertising ban enforced from January 2019, and a ban on sponsorship from July 14, 2019, after the 2018-19 Seria A season concluded.
Parimatch and Juventus will organize a joint virtual press conference on October to talk about the new partnership. Parimatch will be represented by Sergey Portnov, its CEO, and Juventus will be represented by Giorgio Ricci, its chief revenue officer, together with an unnamed special guest.
“Both Parimatch and Juventus have ambitions to be the ultimate champions in our respective games, providing great entertainment to millions of fans the world over,” Sergey Portnov, said.
“I look forward to telling you more alongside Giorgio Ricci from Juventus and perhaps a special guest or two, during our virtual press conference in October,” he added.
Ricci also commented, saying:
“We are pleased to announce the partnership with Parimatch, a partner with whom we share the constant search for new technological solutions. For example, we will see the brand appear on TV abroad thanks to the new digital overlay that will be fitted to the Allianz Stadium LED system starting from the first league match.”
“We will work together globally, but exclusively outside Italy and South East Asia, supporting the partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience,” he added.