International betting company Parimatch has extended its partnership with Team Spirt, one of the most popular esports clubs in the CIS for one more year.
Under the terms of the extended agreement, Parimatch remains the title partner of TS, and the company’s logo will be placed on the front, back, and sleeves of the Dota 2 and CS:GO team uniforms. As part of the deal, Parimatch is granted rights to use images of athletes in its marketing communications.
Taking the updated visual style of Team Spirit under consideration, the logo placement is the same as the ones used with football clubs. The brands also plan to create content for the gaming community as well as a collection of merchandise—an official esports uniform and casual clothing.
“Team Spirit is a kind of mascot for us. Together with the club, we have been through a lot, including a complete change of Dota 2 rosters and constant but always CS:GO roster changes; the main thing we value is focusing on the result. For this team, sports achievements are more important than media success, and we respect this approach,” Stepan Shulga, Parimatch Head of Esports, said.
Nikita Chukalin, Team Spirit CEO, also commented saying:
“For the last two years, Parimatch has been a reliable partner for us, and I am sincerely glad that we managed to extend our cooperation for the year of 2021. We have significantly grown as a brand, and many of our endeavors would not have been possible without the support of the best bookmaker in the CIS.
“I am sure that this year, our cooperation will reach a new level and we will delight our audience with even more sports achievement and cool content. A big cheer for Team Spirit and Parimatch doing it together in 2021!”