2020/2021 European champions Chelsea Football Club has signed a three-year contract with international tech and betting company Parimatch.
Parimatch provides tech and marketing solutions in the betting and entertainment industry. The international company has proudly revealed signing a partnership agreement with one of the world’s most popular football clubs, Chelsea. The Chelsea Football Club will now become Parimatch’s partner for the next three seasons.
Under the deal, Parimatch will use Chelsea’s brand and use a wide range of digital, social and logistical assets to create mutual branding opportunities.
“Chelsea’s unique style, determination and charisma resonate perfectly with Parimatch’s passion for sport and ambition. Becoming an official partner of 2020/2021’s European Champions is a great thrill and responsibility. Luckily, Parimatch is all about conquering new heights and unwinding emotions, and we are so excited for the next three years that this partnership is about to bring!” Roman Syrotian, co-CEO at Parimatch Tech, said.
“As our two brands are used to winning in style and striving for success, we are very confident that this partnership will bring luck, countless victories and the thrill of the game to our company, to the club, and in turn, to the millions of football fans across the globe,” he added.
Guy Laurence, Chelsea FC CEO, also commented on the partnership, saying:
“Both Chelsea and Parimatch strive for greatness. We are bold, ready to innovate and, most importantly, we are both born to win. Last year was immensely successful for Parimatch as they expanded and opened new markets, while launching several game-changing projects. Chelsea also showed excellence, becoming European champions for the second time in our history! We are excited and proud of this partnership and the opportunities it brings.”