ORYX Gaming, a leading turnkey solutions provider, is set to enter the Swiss market for the first time after it signed a content deal with major operator mycasino.ch by Grand Casino Luzern.
This partnership with mycasino.ch is considered an important step for ORYX as it moves forward to accomplish its growth strategy into regulated markets all over the world. Grand Casino Luzern is Switzerland’s biggest online operator and was the second casino to launch an igaming offering under the mycasino.ch brand in the country.
Switzerland’s regulated online market has gained a lot of traction at an amazing speed and the latest official figures from the country’s gambling regulator revealed that online gambling licenses generated CHF 23.5 million in the first partial year of going live. Grand Casino Luzern’s brand mycasino.ch made around CHF 8.9 million in revenues in 2019.
Mycasino.ch is the first Swiss operator ORYX has signed a partnership with ever since it was granted its ISO certification earlier this year. Under the deal, Grand Casino Luzern’s players will be able to access GAMOMAT’s premium titles with unique in-game features and side-game jackpots. Top performing titles include Ramses Book, Fancy Fruits, and Crystal Ball.
“The Swiss online market is one that we have had an eye on since the new legislation entered into force in 2019 and we are thrilled to finally make our debut,” Matevz Mazij, Managing Director of ORYX Gaming, said.
“Grand Casino Luzern makes a perfect partner for us as one of the most established operators in the market with a strong online brand and we look forward to working together to build our presence in the country,” he added.
Meanwhile, Grand Casino Luzern CEO Wolfgang Bliem, commented:
“We have had a strong start to our online operations and are constantly looking for fresh and exciting content to enhance the experience for our growing customer base. We’re thrilled to have the opportunity to collaborate with ORYX moving forward. Our main objective is to provide our Swiss players with pure entertainment at the highest level, and we believe ORYX’s portfolio of games can help us achieve just that.”
The CEO added that GAMOMAT’s broad games portfolio appeals to a wide range of players and their features and jackpots are second to none. “We are pleased to be the first operator in the country to offer games through ORYX and are confident that the games will be huge hits with our players.”