August 3, 2021

Neccton expands iGaming market presence in Germany

Neccton expands iGaming market presence in Germany

Player protection expert Neccton have expanded its market presence in Germany after signing an agreement to provide their software to NOVO INTERACTIVE GmbH, a leading online operator.

Neccton is currently working together with many leading iGaming companies in Germany such as Gauselmann and Greentube, and three more major German lotteries. One of Germany’s top gambling brands joins onboard for maximum player protection, further establishing Neccton’s dominance in the country, and mentor’s reputation.

NOVO INTERACTIVE is the LÖWEN-Gruppe’s online gambling division. It is one of Germany’s leading operators, and now their players will be able to enjoy increased protection from problem gambling behavior thanks to this deal.

NOVO INTERACTIVE’s online players  will now be protected by mentor’s AI-based solution that evaluates real-time player behavior to prevent problem gambling habits from forming.

Mentor identifies potential problematic behavior and helps both players and operators in identifying and addressing the issues. It is an innovative player tracking tool that identifies potential problematic behavior, notifies the operator and directly contacts players that exhibit critical behavior.

Neccton’s work in Germany is strengthened by the recently-approved legislation, with a state treaty enforced from July 1st. Operators now have a legal framework to offer online slots and casino games to players in Germany. This law comes with several responsible gambling measures, including a limit on monthly maximum deposit, and online operators are required to observe player behavior for signs of problematic play.

“Our software is simply very reliable, simple to use for staff, and most importantly it gives players real-time alerts about their own behavior, using cognitive dissonance to help them break harmful patterns of play,” Dr. Michael Auer, Neccton Director and Head of Development, explained.

“Customers who are looked after this way are proven to be customers for longer, with much greater overall value to the operator, without falling prey to dangerous behaviors of gambling addiction,” he added.

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