October 21, 2020

NBA signs deal to launch new lottery game with EquiLottery

NBA signs deal to launch new lottery game with EquiLottery

EquiLottery Games, a sports lottery games developer, has just negotiated a deal with the National Basketball Association (NBA) to launch a new officially licensed game based off the outcome of the league’s matches.

The game, named Slam Dunk Dollar$, is expected to run throughout the 2020-2021 NBA season. It will be based on the EquiLottery Games platform and created in the same format just like its other team sports games.

Consumers will be able to buy a quick-pick ticket containing 10 pre-selected NBA games. Players that are able to match at least 7 winning teams will win a prize.

The game will use official marks and logos of the NBA and its franchises. It will also include four prize tiers, based on the number of winning teams they are able to match on their ticket.

“The EquiLottery Games product is an innovative new offering in the lottery space and offers our fans yet another way to engage with NBA games,” Scott Kaufman-Ross, NBA senior vice president of fantasy and gaming, said.

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