The La Ligue de Football Professionnel is pleased to announce a new partnership with Betclic Everest Group, France’s leading online sports betting market for French Ligue 1 and Ligue 2 championships.
The three-season agreement brokered with the LFP and set to begin in the 2020-21 season and lasts until the end of the 2022-23 season. Betclic will operate a series of activities across online and social media platforms including matches to promote the partnership.
Betclic, the historical leader for online sports betting in the region and has won more than 9 million players of all generations with its highly efficient mobile interface and its dynamic and modern brand.
The La Ligue de Football Professionnel is very happy and proud to be associated with generation brands such as Betclic. This partnership confirms the appeal of new digital platforms for both leagues and offers significant opportunities to attract new fans digitally, especially those aged between 18 and 35.
Didier Quillot, LFP Executive Director-General said on the partnership: “The arrival of this new partnership demonstrates the attractiveness of our two competitions. Alongside Betclic, a modern and strong company for young people, we find the best partner to support us in our recruitment and digital engagement challenges.”
Once the season starts, Betclic will offer various competitions, online and on social media networks to fans of Ligue 1 Uber Eats and Ligue 2 BKT to make watching the season more interesting every weekend.