December 22, 2020

LeoVegas to incorporate GIG Comply marketing tool

LeoVegas to incorporate GIG Comply marketing tool

Swedish mobile gaming company LeoVegas is the newest member of the iGaming community to integrate Gaming Innovation Group’s (GIG) automated affiliate marketing compliance screening tool, GiG Comply.

LeoVegas has added the solution which allows operators to set their own criteria and checklist framework to scan and take a look at affiliated websites or any requested domains on the daily.

GiG said in a statement that adding the marketing compliance tool just shows the level of commitment LeoVegas’ has with regards to responsible gaming. The compliance tool will strengthen its control over third-party advertising and also protects its brands from being advertised on non-compliant websites around the world.

“We are happy to add LeoVegas to our growing number of partners and to support them in further protecting their brands and end-users” Jonas Warrer, GiG Media managing director, said.

“Our automated marketing and compliance technology will help to strengthen their affiliate marketing compliance ensuring that they comply with responsible gaming conditions,” he added.

Last month, the gaming company reported marginal year-on-year growth for the third quarter of the year, with revenue up by 0.8% to €88.9 million. The operator said that the temporary restrictions on spend for online casino, which it opposed from the very beginning, slowed down the growth of its gaming revenue.

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