Japanese gambling conglomerate Konami Digital Entertainment, Inc. has just announced its partnership with Società Sportiva Lazio (SS Lazio). The top-tier Italian football club is the latest to join their partner club program for the eFootball PES franchise.
KONAMI’s franchise will be among the few real-time football simulation games that will feature the fully licensed, genuine recreation of SS Lazio. The gambling conglomerate is granted extensive rights to the team name, crest, team kits, select club Legends, and a wide range of marketing opportunities.
As seen in this year’s eFootball PES 2021 Season Update, SS Lazio and their stadium, Stadio Olimpico, were recreated in-game to the highest standards.
In celebration of this partnership, PES 2021 console and mobile players who log in from December 12, 2020 15:00 UTC and December 16, 2020 23:59 will be awarded Lazio club Legends, Paul Gascoigne and José Marcelo Salas Melinao, as a bonus.
Società Sportiva Lazio, founded in 1900 and based in Rome, has competed at the highest level of Italian club football for the most part of its history. “I Biancocelesti” (The White and Sky Blues) won the Italian championship two times, the Coppa Italia seven times, and the Supercoppa Italiana three times.
The announcement for KONAMI’s latest partnership for the eFootball PES franchise comes after other Italian deals including the Italian Football Federation.
“Through our new partnership with SS Lazio, it is our strong belief that we can reach an even broader range of football fans and gamers in Italy and beyond. We’re looking forward to a long and successful partnership,” Naoki Morita, Konami Digital Entertainment B.V. President, commented.
“I welcome the entry of the KONAMI brand into the SS Lazio Family with great pleasure. I am sure that the partnership will lead us towards the development of projects that will allow Lazio to increase its notoriety and visibility at an international level,” Dr. Claudio Lotito, Società Sportiva President, said.