Online gambling operator Kindred Group’s Unibet brand has just launched a bet-overlay live streaming player to the market called Watch&Bet.
Watch&Bet will allow Unibet customers to place bets while watching on-site sports streams. This will be presented with a live-odds overlay for the first time.
The new feature will be offered in most of Unibet’s European markets, initially on the two biggest in-play sports, tennis and football, and on the iOS sports app. Android and mobile web browser will follow soon after.
The Watch&Bet app is in accordance with the group’s app-first mindset and represents the company’s continued improvements to the in-play customer experience. According to the company, live sports betting is a significantly important growth area both for Unibet and the industry, and the new development will create “a seamless user experience than ever before.”
“The new streaming player will take the customer experience to a whole new level. Easily explained in three words—Fast, Easy, and Fun. Fast, because it enables our customers to see the action and react to it instantly. Easy because the design is clever and intuitive. Fun, because this is a whole new way of enjoying the live sports watching and betting experience,” Erik Bäcklund, Kindred Group Chief Product Officer, said.
“Through thorough customer feedback capturing and innovative internal workshops, we dreamt up a grand vision of how we can transform the in-play betting experience and with this new Watch&Bet player we are one step closer towards that dream. But we are far from done, this is the foundation, to which numerous building blocks will be added and we are all really excited over the upcoming releases for our sports betting customers,” he added.