April 28, 2021

iSoftBet and OlyBet sign content deal

iSoftBet and OlyBet sign content deal

Leading online games suppoier and content aggregator iSoftBet has signed an agreement with OlyBet. Under the deal, iSoftBet’s full portfolio of proprietary slot content will now be available across numerous emerging regulated markets including Latvia, Estonia, and Lithuania.

OlyBet is recognized as one of the biggest brands in the Baltic states. The company will be providing its extensive customer base a wide range of iSoftBet slots including top-performing content Mighty Stallion Hold & Win, Gold Digger, and Aztec Gold Extra Gold Megaways™.

Aztec Gold Extra Gold Megaways™ has generated an average of 25% more bets across all licensees compared to iSoftBet’s original record-breaking game ever since it was first launched. iSoftBet will also provide OlyBet with its advanced suite of player engagement tools, spearheaded by iNgame, proven to drive retention and increase player lifetime value through a number of innovative products and real-time leaderboards.

This new commercial agreement marks the latest expansion for iSoftBet. The company has been recruiting heavily in 2020, hiring several key C-level executives, in addition to winning the Compliance Outstanding Achievement Award at the Vixio Gambling Compliance Awards. It is known as one of the most innovative and engaging content and platform suppliers in the igaming industry. iSoftBet is currently active in 19 regulated markets.

“OlyBet is recognized as one of the biggest brands in Europe with leading market share in several emerging territories such as Estonia, Latvia and Lithuania,” Federica Faggiano, iSoftBet chief commercial officer, said.

“We are constantly striving to grow our regulated market presence, therefore expanding our reach in these key strategic jurisdictions will give even more players the opportunity to enjoy our compelling content,” Faggiano added.

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