Gaming and transaction processing systems company Intralot just announced the launch of its content management system (CMS), Intralot Canvas, for Taiwan Sports Lottery Corporation (TSLC), a long-time customer.
The expanded deal will see TSLC launch a new sportsbook, showcasing esports betting markets.
By using Intralot Canvas, TLSC will be able to build an HTML5 betting portal featuring personalized content for bettors, and platform optimization for all screen sizes. The new CMS will also have new embedded software tools for analytics, player engagement and marketing.
Intralot will also offer esports betting, powered by data from Sportradar. First, it will integrate League of Legends, the biggest and most popular esports title worldwide. It will be adding other titles to its platform in the near future.
“We are pleased to successfully have integrated the new multi-tool CMS, Intralot Canvas, that will help us address operational efficiency and achieve a fast time-to-market response,” Ted Lin, TSLC president, said.
“In addition, the introduction of new eSports games in Taiwan will give us the opportunity to enter the fast-growing eSports betting market and broaden our audience with players from different segments,” he added.
Esports is believed to experience a significant rise in popularity due to the cancellation of traditional sports due to the novel coronavirus (Covid-19) pandemic.