Netherlands –Game content and sports betting service provider Intralot has just signed to extend its partnership with Nederlandse Loterij. Under the deal, the provider will provide a sports betting platform to the country’s state lottery operator.
The said deal wil run for a total of four years, with the option to extend by another three years.
Intralot will supply Nederlandse Loterij with its Intralot Orion sports betting platform. This will allow the operation and management of Toot, the operator’s betting brand which is also the country’s only legal sports betting provider.
The new agreement will extend a partnership that goes back almost 12 years.
“With Intralot Orion, we are able to provide a seamless digital sports betting experience in retail, which meets the wishes of our Toto customers and retailers,” Bas van de Bunt, Nederlanse Loterij director of business transformation and strategic projects, said.
Meanwhile Stergios Binopoulos, Intralot Benelux chief executive, commented saying:
“We have worked together to launch many innovative and engaging products over all these years that have enhanced the Nederlanse Loterij offering throughout the Dutch gaming market and increased the support for the good causes.”