International Game Technology (IGT) has recently signed a deal with Delaware North Gaming and Entertainment. This partnership is seen as a strategic move to boost sports betting at the latter’s venues in Arkansas and West Virginia
As per the agreement, IGT will provide Delaware North’s West Virginia casinos (Mardi Gras Casino & Resort in Cross Lanes and Wheeling Island Casino-Hotel-Racetrack in Wheeling Island) it’s retail and mobile betting PlaySports technology.
The deal also includes supplying retail sports betting services at the Southland Casino Racing in West Memphis, Arkansas.
IGT’s PlaySports division already dominates sports wagering across 11 states in the US, including New York, Oregon, Arkansas, Iowa, Indiana, Mississippi, Pennsylvania, Rhode Island, West Virginia, Nevada, and New Jersey.
“IGT is a serious sports betting technology provider with a proven commitment to customer success, excellent global reputation, and a reliable, omni-channel sports betting solution for the US market,” Brian Hansberry, Delaware North’s gaming division president, said.
“We believe the IGT PlaySports solution will help us establish Delaware North as a preferred sports betting provider in West Virginia and Arkansas while enabling us to further reward our Luck North Club members,” Hansberry added.
On the other and, Enrico Drago, IGT PlayDidital senior vice president, commented, “We’re proud to add Delaware North to our growing list of US-based customers leveraging PlaySports technology to offer reliable, best-in-class sports betting experiences to their patrons.”
Drago added that “Delaware North can count on IGT’s experienced team and trusted technology to help build a sports betting business that can scale for the opportunities of today and the future.”