International Game Technology (IGT) was able to secure a four-year contract extension with the Kentucky Lottery Corporation, thanks to its IGT Global Solutions subsidiary.
This extension will see to the continued provision of its iLottery platform and mobile app, and the addition of new IGT PlayLottery content to the group’s current digital games portfolio.
IGT PlayDigital will have its PlayRGS digital game delivery technology installed. This hopes to allow the Lottery to expand its portfolio of instant play games with new features and promotional capabilities.
IGT will also add the Lottery’s daily Pick 3 and Pick 4 draw games to Kentucky’s iLottery line-up, as well as its Cash Pop game, which allows players to strategize their bets and create their own personalized experience each time they play.
“For more than 30 years, IGT has continuously helped modernize the Kentucky Lottery’s offerings to ensure they suit the ever-changing player needs and market opportunities,” Mary Harville, Kentucky Lottery President and CEO, said.
“When we first introduced iLottery games with IGT in 2016, we offered three draw games and five instant play games. Extending our contract with IGT allows us to grow our portfolio to offer a total of eight draw games, including three new ones to the digital space, and more than a hundred compelling instant play games that will entertain players and contribute to the Lottery’s record-breaking annual sales growth,” she added.
Besides new games and the digital platform, IGT will also provide performance analytics to recommend and identify precise opportunities for iLottery growth, in addition to continued software, system, and marketing support for the program.
“Now more than ever, lotteries are looking to evolve the tradtional lottery player experience through the introduction of iLottery play, and IGT is excited to help the Kentucky Lottery benefit from the evolution of its digital games portfolio,” Enrico Drago, IGT PlayDigital senior vice president, said.
“The Kentucky Lottery was at the forefront of this initiative, and we look forward to bringing additional innovative draw games, like Cash Pop, and engaging PlayLottery instant play themes to the Lottery’s players,” he added.