Online and mobile gaming company Interactive Games Technologies (IGT.BET) recently revealed its strategy for moving into the US online gambling market.
IGT.BET has signed an agreement collaborating with a major US-based commercial partner to take advantage of what it considers an “underserved” gap in the market. In a press release, IGT.BET expressed confidence that there are several land-based casino operators with market access for online gambling in the U.S. states where gambling has recently been legalized but currently have limited experience in building and managing a digital gambling platform and offering.
Although there are a number of outsourcing options available to these land-based operators, the company thinks that aspirational operators want to retain control of their digital paths, their brands and their customer databases. They also want to maximize and control a larger share of the economic value creation and expand their upfront financial investment, thereby reducing their initial risk.
“The company is hugely excited by this opportunity in the burgeoning U.S. online gambling market. We have a great team and a great partner to add significant value to future potential partners in this space,” Chris Neville, IGT.BET CEO, said.