iGaming technology provider Huddle has partnered with Sporting Group in its efforts to expand its B2B offering in North America.
Under the deal, the partnership will have the company work on several project to further automate and prompt more efficiencies and revenues across some of the Sporting Group’s main betting products and markets, with focus mostly on the US and Canada.
“This is our first major technology partnership, with many to come in the weeks and months ahead,” Francesco Borgosano, co-founder and CEO of Huddle, said.
“We’re thrilled to be working with such an incredible brand that has led the way in the betting industry for so many years and continues to grow and expand under Andy’s leadership,” he said.
“North America is a huge focus for the sector, with more states and provinces coming online every month. We have some of the brightest minds in advanced AI and data-driven technology combined with many years’ experience within some of the biggest betting brands and suppliers.
“Together, we are developing intelligence-based automated products that we believe will unlock the true potential for both brands and providers and we can’t wait to get under way with the Sporting Group,” he added.
Huddle will also focus on some of the Sporting Group’s US sports products and services as they work towards expanding their global reach into regulated and newly regulated states and provinces in 2022 and onwards.
“The Huddle team are some of the sharpest and most progressive brains in betting technology and we’re delighted to be working in partnership with them as we continue to expand our sophisticated Trading and Risk Management services into the global sports betting market,” Andy Wright, Sporting Group CEO, said.
“I’m confident they will add significant value to us, as Sporting Solutions continues to move into new territories focusing on new products and innovation. I look forward to seeing some great things happen next year,” he added.