October 1, 2020

Hard Rock signs Scientific Games as its betting and iGaming partner

Hard Rock signs Scientific Games as its betting and iGaming partner

Hard Rock International has chosen gambling operator Scientific Games as its new US betting and gaming technology provider. This news comes after restaurant and casino company ended its contract with Gaming Innovation Group (GiG).

According to the deal, Scientific Games will provide its OpenSports digital and retail solutions to Hard Rock International’s Iowa and New Jersey sportsbook. Scientific Games’ OpenGaming solution, on the other hand, will power its New Jersey online casino offering.

On September 30, Hard Rock announced that will end its current supply deal with GiG, a deal which was first signed in 2018. The pair explained that they agreed to end the deal, saying they were not able to reach a commercial agreement that contributes to their individual goals moving forward.

Hard Rock had initially partnered with GiG to launch an online sportsbook in New Jersey back in 2018. This went live in January 2019 and was succeeded by an Iowa product in December 2019.

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