Global Gaming has gone beyond its main casino offering for the first time with the launch of a new sportsbook for its flagship Ninja Casino brand.
The new product is powered by Altenar, a betting technology provider. This information was initially revealed by Tobias Fagerlund, Global’s chief executive, earlier this month after the operator’s half year results were published.
This development comes amid the operator’s efforts to rebuild the business after it suffered from the loss of its Swedeish operating license in June 2019. This led to Global’s access to a market from which it made 75% of revenue cut off.
This appears to be working. For the six months up to June 30, Global reduced its net loss by more than half, to SEK 53.3 million, having posted a small net profit in the second quarter of 2020.
“With a focus on delivering outstanding gaming experiences, we are very excited to further enhance our product offerings by launching betting on our flagship brand Ninja Casino,” Slava Korneychik, Global Gaming chief executive customer officer, said. “Our partnership with Altenar gives [us] a very competitive sports betting product to ensure our growth focus.”
Meanwhile Stanislav Silin, Altenar chief executive, added that they were “delighted” to have signed up Global Gaming as a customer.
“[We are] really looking forward to solidifying this working relationship that we built in the last months with [a] good sports betting performance,” he said.
Global Gaming now plans to expand into new markets during the third quarter of the year after it started expanding into sports betting.