Leading Irish gaming and casino operator Slotbox just signed an agreement with Gaming Innovation Group (GiG). According to the deal, the iGaming company will be powering the operator’s new online casino.
Slotbox has chosen GiG’s iGaming platform PAM, omnichannel solution and front-end development to connect its existing eight land-based properties and its new online brand Slotbox, which is scheduled to go live by the end of this year. Players will benefit from a single point of registration, a shared wallet and a loyalty system.
The deal, based on a combination of revenue share and fixed fees structure, will hopefully contribute significantly to GiG’s revenues from 2021 and onwards.
“Partnering with Slotbox, who has extensive experience and presence across the Irish retail casino gaming market, provides a great opportunity to both parties. We look forward to delivering their online solution and omnichannel experience to their customers,” Richard Brown, GiG’s chief executive, said.
“I am confident that the two companies’ alignment in player first focus will drive a top-class product and further enhance GiG’s track record of extending land-based gaming operations online,” he added.
Slotbox is connected with eight locations in Ireland, including the Empire Casino in Dublin.
“With our customer-first approach, we became Ireland’s most popular casino chain. We look forward to continuing to innovate and build on that success with GiG and deliver a first-class omnichannel experience for our players. In addition, we aim to be an industry leader in the area of professional development for our employees,” John Doyle, head of Marketing at Slotbox, said.