November 16, 2020

GiG signs long-term contract with SIA Admirāļu Klubs

GiG signs long-term contract with SIA Admirāļu Klubs

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iGaming company Gaming Innovation Group (GiG) has just signed a long-term contract with SIA Admirālu Klubs, one of Latvia’s leading gambling enterprises. Under the deal, the gambling operator will be providing its platform, sportsbook and front-end development to launch its new digital operation in Latvia’s regulated market.

Admirālu Klubs, together with related companies, has undergone rapid growth since it was established. It now boasts of numerous gambling halls making it the market leader in Latvia’s gaming industry. The gambling halls cater to a wide number of visitors, in towns and cities across the country, suited to a variety of entertainment options to their tastes and interests. To further expand its footprint in the regulated market, Admirālu Klubs is now taking its operation to the next level with the launch of a new digital sports and casino brand.

Latvia’s regulated online gambling market witnessed a double-digit growth in the third quarter of 2020 compared to last year, with online gambling revenue going up by 16%. With Admirālu Klub’s established brand recognition and market knowledge combined with GiG’s technology and expertise in delivering digital excellence for its land-based partners, this new partnership is expected to capitalize on the growing opportunity within the country.

The Partnership

The sports and casino offering is scheduled to go live in 2020 and will go on for three years. This partnership focuses on GiG’s drive to support multiple partners in regulated markets scaling out its investment in tech.

“Gaming Innovation Group is well-established throughout the iGaming industry as a reliable and trustful technology partner with a history of success working with land-based operators like ourselves. We are pleased to have them supporting our digital transformation and online player acquisition strategy as we expand our operations through the regulated Latvian online casino and sports betting market,” SIA Admirālu Klubs, said in a statement.

“GiG is very pleased to be supporting SIA Admirālu Klubs entrance into the online gambling space for both Casino and Sportsbook, they have a large and successful retail network across the Baltics, and provide some of the highest quality retail gambling arcades in Latvia, online gambling has a high growth in the market and we are excited to expand further our reach there,” Richard Brown, GiG chief executive officer, said.

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