iGaming company Gaming Innovation Group has just signed a long-term agreement which will see it providing its sportsbook services to with K.A.K DOO Skopje, an existing casino client.
The agreement with K.A.K DOO Skopje includes online, over the counter, on-premise, and omnichannel solutions to launch both their land-based and digital sports betting operation in the regulated North Macedonian market.
After signing a previous agreement to power K.A.K’s digital casino transformation, this new deal follows the group’s decision to join Macedonia’s expanding sports betting market under their own license. The license allows them to have at least 25 physical sites across the country as well as online operations.
“I am very pleased to expand our partnership with K.A.K, they have secured a local sports betting license and have exciting growth plans which are highly complementary to their existing premier retail casino presence in the country,” Richard Brown, GiG chief executive officer, said.
“By adding our online and OTC sportsbook technology offering to the online casino also powered by GiG, K.A.K’s end users will have seamless end-to-end experience. We are very much looking forward to working with them to deliver agreat product to the local market,” he added.
The collaboration will also see to the provision of end-to-end live data, trading and risk management services through GiG’s partnership with Betgenius. This will give K.A.K the opportunity to offer its customers official sports betting content from over 300 competitions.
This sports offering is scheduled to go live in the second quarter of 2021 and is expected to make a positive impact on GiG’s revenues starting from H2 2021 and onwards.
“Our recent decision to expand into both the retail and online sportsbook market was a natural step for us, building our successful land-based casino activities and we see it as a very exciting proposition,” Ognjan Cigovski, K.A.K DOO Skopje CEO, said.
“We can now offer our customers a full suite of products across multiple locations as well as online. We are excited to partner with GiG on this venture who’s product and service offering were a great fit for what we want to achieve in the local sportsbook space,” he added.