iGaming operator Gaming Innovation Group (GiG) has signed a deal to provide affiliate marketing compliance solutions to Greece-based gambling operator Kaizen Gaming.
Kaizen Gaming, which is the brainchild of the Stoiximan and Betano brands, will be granted access to GiG Comply, a marketing compliance solution that lets operators create their own criteria and checklist parameters to scan and check affiliate websites for content.
GiG Comply can be used to make sure that brands operate in accordance with regulatory requirements across multiple jurisdictions, encompassing market-specific legislation and advertising standards.
“Compliane is not just a buzzword; working in a transparent way in accordance with local gaming legislation is a strategic pillar for Kaizen Gaming,” Claus Jannson, Kaizen Gaming head of affiliates, said.
“Entering into new markets and experiencing big growth in our existing ones, GiG Comply enables us to work proactively with the affiliates and remain the overview of how we are promoted at the same time,” he added.
Jonas Warrer, GiG chief marketing officer also commented, saying:
“We’re happy to have partnered with Kaizen, it’s great to see a fresh and dynamic company placing responsible marketing at the forefront of their business. We look forward to supporting them with their marketing compliance efforts with GiG Comply, which will help to ensure they remain in control of all their affiliate marketing and protect their reputation as a responsible, leading GameTech company in Europe.”