Sports and data technology provider Genius Sports Group recently renewed its exclusive live data betting agreement with Euroleague Basketball. The latter is known to operate the top two men’s club basketball competitions in Europe.
According to the stipulations in the agreement, Genius Sports will be using its courtside technology to collect data and deliver it as a live feed to licensed sportsbook operators worldwide through its Betgenius sports betting division.
The renewal also marks the launch of Euroleague’s new rights enforcement strategy, which is intended to eliminate unauthorized data collectors operating within its stadiums.
Genius Sports, which has been in partnership with Euroleague since 2014, utilizes its data collection system over 150 countries, covering more than 85,000 basketball games every year.
Jack Davison, Genius Sports’ chief commercial officer commented on the extension saying, “The extension of our partnership with one of the world’s leading basketball leagues demonstrates our commitment to ensuring security of supply, of the most important content, to our customers.”
Davison added, “Our investment in the growth of live basketball betting is dependent on the capture and distribution of fast, accurate and highly reliable data.”
The chief commercial officer went on to explain that Euroleague will enjoy a fair return from betting on their competitions during which sportsbook operators and their customers “will gain a crucial advantage through the quality of their product.”