Sports data and technology company Genius Sports Group has signed an agreement to become the Argentine Football Association’s (AFA) exclusive live data and integrity partner. The AFA is Argentina’s sports-governing body.
Under the agreement, Genius Sports will be given exclusive rights to capture official live game data from 13 competitions organized by the AFA. This includes the Liga Profesional de Fútbol and Primera B Nacional.
The deal also allows Genius to distribute the data—captured in stadia—to sportsbook operators worldwide.
Furthermore, Genius will also be allowed to use its Bet Monitoring System to monitor suspected incidents of betting-related corruption and match fixing across the AFA’s competitions.
“It was a fundamental priority to establish an official data and statistics system for our competitions to grow revenues and expand our international audience,” Claudio Tapia, AFA president, said.
“It was equally important to retain a partner that could provide vital protection from any betting-related threats so that Argentinian soccer fans can enjoy games that are fair, transparent and unpredictable,” he added.
“Argentinian soccer gains a fair and transparent return from betting on its competitions and a platform to expand its global reach,” Jack Davison, Genius’ chief commercial officer, also commented.
“Meanwhile, our sportsbook partners will be provided with more premium content from some of the most competitive leagues in world soccer,” he added.
The deal follows Genius’ extension of its non-exclusive betting data partnership with the National Basketball Association in North America last month.
Genius is also expected to go public on the New York Stock Exchange via a reverse merger with special purpose acquisition company dMY Technology Group. This will result to the creation of a newly publicly traded business with an enterprise value worth $1.5 billion.