iGaming company Gaming Innovation Group (GiG) has just signed a long-term agreement with a major European media group. Under the agreement, GiG will be providing its iGaming platform, data platform and managed services to the media group. The media group, in return, will use GiG to power its new iGaming offering under its own license in line with an integration into a third-party Sportsbook.
The agreement, which will run for three years, is based on a combination of fixed fees and revenue share model. The media group plans to roll out the online offering in the first half of 2021.
Additional details on the partnership will be revealed in the first quarter of 2021.
“Media group entries into iGaming are to be anticipated as online markets expand and locally regulate. Leveraging their media data, brands and advertising inventory access as well as direct access to core demographics, presents an attractive proposition. GiG is extremely proud to be supporting this market entry and is confident that it will be a successful partnership,” Richard Brown, GiG chief executive officer, said.