Independent gambling prevention and treatment charity commission GambleAware has just announced the launch of the next phase of its Bet Regret national safer gambling campaign.
The campaign kicked off on September 11, before the English football season started last weekend. The campaign will continue to target men, between the ages 18 and 34, who frequently gamble on sport.
The latest phase of the campaign is made up of two television adverts, together with a radio and digital campaign. The first TV ad was aired during the televised Premier League season-opener between Fulham and Arsenal on September 12.
The ad featured a wresting theme, based on the idea of ‘tapping-out for time out’ and encouraging bettors to think twice before making an impulsive bet.
“This new campaign is designed to help fans steer clear of Bet Regret and reduce potential gambling harms,” Sian Griffiths, GambleAware trustee and chair of the Safer Gambling Campaign Board, explained.
The charity commission explained that the second phase of the campaign took into consideration research by Ipsos, which evaluated the first year of the initiative. Research revealed that self-awareness among them main target audience of men aged 18-35 is growing and their behavior is improving, but that they still need specific advice on safe betting.
This research also revealed that after the return of football in June following a three-month shutdown due to the Covid-19 pandemic, 27% of the respondents were betting more than before the lockdown, whereas 62% had bet on football online in the past month.